It’s not often that we get to direct and shoot photos and videos, so we really sunk our teeth into a fun project with did in conjunction with Runyon, Saltzman and Einhorn out of Sacramento. The project was a website for the California Department of Education, State of California & California Community Colleges (quite a mouthful).

The site is about showing the amazing pathways and opportunities available to students, who might not realize they can ‘profit from their passion’ by going to a California Community College.
In order to harness this idea, Jeff came up with a great design that didn’t feel ‘corporate’ or ’state-y’, to help resonate with the target. We wanted to give the feeling that it was made for students, by students.

We also included testimonials from some real graduates and students of the CA Community College system, to help reinforce the story even more. Greg, Jeff, Josh and I shot the videos in our own office, to give it a less polished and more grassroots feel.

Here’s a few photos from the shoot and of Jeff busting some Photoshop madness.