Comments on: HELVETICA http://team.bkwld.com/2008/04/04/helvetica/ Team BKWLD Tue, 06 Jan 2009 04:11:00 +0000 http://wordpress.org/?v=2.0.7 by: Vicki http://team.bkwld.com/2008/04/04/helvetica/#comment-2391 Fri, 04 Apr 2008 18:37:47 +0000 http://team.bkwld.com/2008/04/04/helvetica/#comment-2391 i agree w/ jeff that it's difficult to choose one movement over another - the best thing about modern design is that more than ever, people are willing to make new rules to better execute the message/campaign. what makes helvetica so amazing is of course, it's composition, balance, and neutrality - but on the flipside, you have people like carson who are trying to forge something different and make people look at something as typical as typography in a completely new way. part of carson's uniqueness and the reason i admire him is his ability to take the neutral and totally destroy it / make it into something very evocative by deconstructing its basic components. it's almost like a throwback to the arts & crafts movement. how do we make something look handmade, or individualistic, full of expression and meaning, in a completely sterilized digital world? personally i think the challenge today isn't making something new or following the set path, but finding an aesthetically pleasing balance between art & functionality. what i love over anything else is a design that is unexpected, not necessarily new or classic - just something that works, but surprises me. a good design doesn't have to break the rules or forge new ones, it's all about bending and shifting. people are really jaded and i think it's our job as designers to renew people's faith in the medium of visual communication. i agree w/ jeff that it’s difficult to choose one movement over another - the best thing about modern design is that more than ever, people are willing to make new rules to better execute the message/campaign. what makes helvetica so amazing is of course, it’s composition, balance, and neutrality - but on the flipside, you have people like carson who are trying to forge something different and make people look at something as typical as typography in a completely new way. part of carson’s uniqueness and the reason i admire him is his ability to take the neutral and totally destroy it / make it into something very evocative by deconstructing its basic components. it’s almost like a throwback to the arts & crafts movement. how do we make something look handmade, or individualistic, full of expression and meaning, in a completely sterilized digital world?

personally i think the challenge today isn’t making something new or following the set path, but finding an aesthetically pleasing balance between art & functionality. what i love over anything else is a design that is unexpected, not necessarily new or classic - just something that works, but surprises me. a good design doesn’t have to break the rules or forge new ones, it’s all about bending and shifting. people are really jaded and i think it’s our job as designers to renew people’s faith in the medium of visual communication.

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