This tool has been used and abused ever since the filter was introduced in photoshop, but if cleverly used it can be extremely powerful.

This link features a small introduction on how to raster vector images and apply the liquify tool to create rich lighting effects.

http://mos.futurenet.com/pdf/computerarts/ART146_tut_1.pdf

I have used this technique for the following sites:

Drop Dead Gorgeous
http://www.worsethanafairytale.com/launch/
• The entire landscape was created using the liquify tool on landscape/nature photos. Once this was done I altered the perspective and burned and dodged the hell out of it to achieve the illusion of a natural light source.

Kelty
http://www.kelty.com
• Same technique used here for the landscape.

Who Do U want to B?
http://www.whodouwant2b.com/
• Liquify tool was used here again for quick and dirty “ribbon” effects.

Thalia
http://www.thalia.com/2.0/
• By now you should be able to spot my liquify action.

Anyhow, digging up abused filter effects in photoshop and applying them in clever ways can be powerful.

http://www.helveticafilm.com/

Highly highly recommended.

Amazing documentary! It will make any designer feel respected and powerful once again!
It almost felt like I was in a therapy session while watching this.

In a nutshell it’s about the origin of the font, the original font haus and the modernism movement vs. today’s contemporary designers who have a strong use of typography such as D.Carson and the S.Stagmister. Basically typography rules vs. no typography rules.

Vic’s and I were having a discussion the other day about what makes Davis Carson so special and after watching the film I had more respect for him, Raygun and Mario. Stephan Stagmister is also one of those guy’s that was questionable to me before watching this. His big “fuck you” attitude to the modernist movement is very interesting during the film. On a side note, Dan Yomanz (buk freelancer) just recently met him in person at one of his lectures and said he was a really nice and approachable guy. I was waiting for Ben’s idol, Hillman Curtis to appear but no dice, I sorta figured he’d be on this documentry by default.

If I had to choose a side “moderism or contemporary typography” I could be swayed either way. I have always felt there’s a time and place for all uses of typography and if you have the respect and understanding of both, it’s fair game.

Don’t miss this link:
http://www.hillmancurtis.com/hc_web/film_video/source/fof/sagmeister08.php

I’d recommend this book for school projects Vic’s. I love it.
http://www.miltonglaser.com/
http://www.amazon.com/Design-Dissent-Socially-Politically-Graphics/dp/1592533078/ref=pd_sim_b_img_2/104-9065744-0143904